New Workshop: How to Manage Your Online Presence
We are working on a new workshop for local art schools. The aim is to educate students about how they can begin planning a strategy for their career online, and how to maximize the return of their efforts.
Format:
A presentation and demonstration followed by a Q & A sessionSubjects:
Why artists need to own their online presence, including a website
How to get a good looking website: DIY vs. hiring web designers
Choosing a CMS and why you need one
The importance of mobile friendly sites (Responsive Web Design)
Keeping it all secure, and protecting your intellectual property
Selling your work online, marketing and social media
Strategy for your personal brand: what to post and how often